Amazon Copywriting

Creating copy to help you sell products on Amazon is reliant on the way your products are described. A product listing that is written to entice shoppers to buy your product with compelling, informative yet persuasive copy performs above and beyond copy that is badly written.

There are multiple places on an Amazon listing to add enticing copy, both above and below the fold, to help the consumer understand and buy your products.

With such a vast product choice for shoppers on Amazon, it is essential that your listings stand out and sell your products better than your competition.

Our Amazon copywriters utilise every space on an Amazon listing to help sell your products. Using above the fold content, also known as B+ content, to highlight the product’s USPs in punching bullet points. As well as the A+ content below the fold to expand on the product and tell the brand story.

The copy that we produce isn’t just written for Amazon, but for search engines too. Well optimised Amazon listings also appear in search engine results pages, so writing copy with this in mind can help to bring in sales from Amazon directly, but also on Amazon via a search engine such as Google or Bing too.