Amazon Brand Registry
Back in May of 2017, Amazon launched its new-and-improved Amazon Brand Registry – a model that the eCommerce company has continued to expand and improve. The Amazon Brand Registry forms a voluntary archive of the current brands selling on the marketplace. It was originally developed so that the company could keep better track of any possible intellectual property infringement, issues with active listings, violations of company policy, and even technical issues.
Since its implementation, the Amazon Brand Registry has become a ‘one-stop-shop” for brands selling on the online marketplace, big and small. The initial creation served as a signal that the company was taking intellectual property violations seriously, but it has also become a centeralized access point to opportunities for promotion and brand-building, including brand analytics.