mazon is one of the biggest marketplaces. It’s so popular among online shoppers that some of them are so loyal to Amazon that they won’t even consider purchasing products off the platform. Amazon’s leading position goes hand in hand with high competition among Amazon sellers. Thus, Amazon Advertising is growing and sellers need a strategic and flexible advertising plan that will bring them the best possible ROI.
Benefits of Amazon Advertising
Advertising on Amazon comes with many benefits:
- The quality, brand-safe environment that advertisers want
- Reducing the sales cycle
- Improving sales history & product visibility
- Improving brand awareness
- Gaining valuable insights on changing consumer habits & optimizing campaigns to reach a more targeted audience
- Tons of shopping journey data about who your shoppers are and how they shop
- Learning the best ways to acquire customers at a given time
- Tracking your results & being able to make data-driven decisions.