Amazon A Plus Content

The A+ content feature enables brands to change the product descriptions of branded ASINs. You can use this tool to describe your product features in a different way by including a unique brand story, enhanced images, and text placements.
Adding A+ content to your product detail pages can help increase conversion rates, traffic, and sales when used effectively.
Your A+ content will display in separate placements on the detail page and can include the following content types:

Enhanced Product Description – More details on product features and uses to augment the bullet points and images on the main product detail page. This will help customers make purchase decisions by proactively answering their questions.

• Custom paragraph headers and images
• The unique image and text layouts
• Product comparison charts
• Bulleted feature lists
• Appears in the Product Description section of the Amazon detail page

Brand Content – Educate customers about the history of the brand and its values and product lines.

• Carousel display with full-screen background on desktop and mobile devices
• Image and text cards
• Links to the brand store
• Appears in the From the Brand section of the Amazon detail page

You can publish content to all ASINs that you own as a registered brand owner in Amazon Brand Registry, and have up to 20 pending submissions in review at one time.